Friday, August 27, 2010

{Fashion} Reform Clothing

Reform Clothing

By Jack. Posted on August 27, 2010 at 12:07.

Dimitri Kalagas;
Having used the same photography as the base for their three previous look books, Reform approached me to give their marketing collateral a much needed refresh. Playing with concepts of customisation and colour, the resulting images aim to be both futuristic and surreal. All colouring was done in-camera. Final executions include a catalogue with centre foldout, a website overhaul, and posters”













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